Refract Ventures — stays, land & brands across Northwest Arkansas
Same hands. Different light.
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Ok, who sent you?
Putting together a piece of Northwest Arkansas one parcel at a time.
Every stay is a passion project. We live here. We answer messages ourselves.
The Holdings
Four holdings. Nineteen parcels. A handful of stays.
Two are live and hosting nightly. Two are still being assembled — land we're slowly turning into something. Each holding has its own character, its own color, its own pace.
Tesla charging at every property.
Wall connectors live and ready. The rentals built for the way people actually travel now.
On the trail network.
Every property sits on or beside NWA's connected mountain bike system — from the Greenway to Bella Vista to Lake Atalanta.
Family-run. Direct lines.
No management company. Messages reach the people who actually live and work on the property. Always have.
Fayetteville · Putnam District
331 S Hill Ave
1 parcel · 4 units
A 1929 craftsman in the Putnam District, walkable to everything that makes Fayetteville feel like Fayetteville.
0.7 mi to campus · Razorback Stadium · Bud Walton Arena · Dickson Street · the Greenway · Saturday Farmers Market (running since 1973). Two short-term suites — The Balcony upstairs, The Front Porch on the ground floor — combined on big game weekends as Gameday. The middle floor is a long-term residence (one of ours; we keep someone on site). Tesla charging and a private lot that turns into game day parking on fall Saturdays.
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Directions
The Balcony @ Faye Social House
The Front Porch @ Faye Social House
Gameday @ Faye Social House
Main Residence
Active — Nightly & Long-term
On Campus
Game Day Parking
Tesla Charging
Razorback Greenway
Bella Vista
5 Roding Circle
1 parcel · 2 units
A two-unit bungalow at the north end of NWA, where Bella Vista's trail network begins.
Cable Park · Back 40 · Little Sugar trail system — roll out the door and connect to hundreds of miles of singletrack. Razorback Greenway terminates a few minutes south. Fenced yard, dog door, quiet streets. The front unit holds 4.97☆ across 65 stays.
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Directions
Little Sugar Bungalow
Garden Level
Active — Short & long-term
Cable Bike Park
Dog Friendly
Tesla Charging
Ride to Trails
Ozark Gothic
Downtown Rogers · Lake Atalanta
105 N Betsy Ln & 1111 E Walnut St
2 parcels · 5 acres
Five-acre brand across two parcels in downtown Rogers, walking distance to Lake Atalanta.
Lake Atalanta (236 acres · 10 mi singletrack · fishing piers) · connector trails to the Railyard Bike Park and the Greenway · Onyx Coffee at The 1907 · Honeycomb Kitchen Shop · Beaver Lake fifteen minutes east. Cabin One under construction at Betsy (2.25 acres, ready early Fall 2026), second build planned for Walnut by late 2026 / early 2027. Camper and RV hookups live now.
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Directions
Under Construction
Lake Atalanta
Beaver Lake
Mountain Biking
RV Hookups
Kontrast
Beaver Lake · Hobbs State Park border
15 parcels · 14 lots + the road
A singularity escape on the edge of Hobbs State Park — somewhere to put the screen down and feel human again.
Fourteen wooded lots and a fifteenth parcel that's the road itself — fifteen in all — on the 12,000+ acre Hobbs State Park border and just over the bridge from Beaver Lake. The plan: cabins, saunas, fire pits and a hair-washing station; a yoga studio and an indoor/outdoor gym; e-bikes on the Monument Trails; a theater for movies and live events — even a spooky hay ride. Analog, on purpose.
Early Planning
15 Parcels
Private Road
Hobbs State Park
Tesla Charging
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Where we are
Four corners of Northwest Arkansas.
From the south end of Bella Vista's trail network to the bluffs above Beaver Lake — four holdings inside a fifteen-mile radius.
Live · hosting now
In development
Scroll the property list above for addresses and listings.
The tally so far
04
Holdings
Each with its own color, its own pace.
19
Parcels
From a city lot to a private road.
199
Guest reviews
4.95★ average across both live houses.
2015
Building since
Piece by piece, on weekends.
The Refract family
More than real estate.
Refract Ventures is the operating company behind all of it — the arm of a family enterprise built to run places to stay, the studio that brands them, and what's next, all under one roof. Same light, refracted.
The Stays
Faye · Little Sugar · Ozark Gothic · Kontrast — hand-built places to stay.
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aura.refract
Real-time aura photography — any browser, ten seconds, free.
aura.refractventures.co ↗
Refract / branding
The studio that brands it all — identity, kits, and sites.
Explore the studio →
lakeday.refract
A new brand in the works.
Coming soon
What we stand for
We're not a management company. We're a family.
Refract is built by hand and run by the people who own it — a long game of places, land, and a way of working meant to outlast us, and good to live while we build it.
Health
Be strong
Be active, eat well, feel strong. Energy is the whole job — so we protect it.
Tribe
Be a team
Build friendships, help each other, work as one. The relationship outlasts any project.
Fun
Find the joy
Play hard, laugh lots, find joy in the work. If it isn't fun, we're doing it wrong.
Legacy
Build to last
Make something that outlasts us — places, land, and a name our kids are proud to carry. That's what all this is for.
Same hands. Different light.